Category Archives: Uncategorized

Everyone makes a mistake or two—even famous people!

Posted on by
Reply
21-brooke-shields.w245.h368.2x
Brand Audits Update x Christine Moody

New York ‘The Cut’
“FIT’s graduation today featured a keynote speaker who is synonymous with “eyebrows on fleek”: Brooke Shields. The model turned actress and author delivered a warm, funny, inspiring speech that touched on the importance of making mistakes (whether it was an ’80s blow-dryer endorsement that didn’t exactly fly off the shelves, or dating George Michael) to the creative lessons she learned from working with Richard Avedon. And she was frank with the students about the trade-offs of being an artist, saying, “If you want guaranteed money, go work on Wall Street.” Read her inspiring speech, including her mnemonic for success.”
 
Forbes
“Paul Schoemaker is a rigorous thinker who is not afraid to buck conventional wisdom. His book, Brilliant Mistakes, is living proof that he has no fear when it comes to confronting one of the most basic tenets of big business—failure is a career killer.”
 
Business Insider
“Rejection can feel devastating, but you shouldn’t let it crush you. Some of the world’s most successful people have failed—sometimes more than once.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Brands hang out together to create real breakthroughs

Posted on by
Reply
qb-2015-digital-banners-trainingprograms-web-small_hero_gallery
Brand Audits Update x Christine Moody
Luxury Daily
Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.
 
Fast Company 
The explosive success of the Taco Bell Doritos Locos Taco shows that it’s time for brands to collaborate to create real breakthroughs.
Trend Hunter
Moving beyond musical entertainment, festivals integrate pop-up stations. Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Women doing it for themselves

Posted on by
Reply
TheWrapDress-230514-96
Brand Audits Update x Christine Moody*
 
BloombergBusiness
“Hollywood hasn’t released a notable female-led film set on Wall Street for 27 years. Not since Mike Nichols’s 1988 comedy Working Girl—starring Melanie Griffith as a plucky wannabe banker with “a mind for business and a bod for sin”—has a major film focused on a woman navigating the combative, competitive, and outright cutthroat offices at the center of the business world.”
 
Entrepreneur
“In fields as varied as robotics, finance, biomedical engineering and education, these innovators have taken a decidedly humanistic approach to effecting positive change. It’s a benevolent form of leadership that is driving real results while setting the stage for the next generation of socially conscious entrepreneurs. Keep an eye out for these women and their pioneering work—we have no doubt you’ll be seeing more of them.”
 
Forbes
“Countless studies of start-up businesses in developed markets come to the same conclusion: more of these enterprises are launched by men than women. That’s a great pity – not just because the statistics are an affront to equality of opportunity, though they are, but also because there’s a growing body of research that suggests women make better entrepreneurs than men.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Branding just got personal

Posted on by
Reply

NYC st

Brand Audits Update x Christine Moody*
Fast Company
“After all, what are reporters these days if not personal brands? I wanted a makeover. Think: Hitch, but in pixels, and probably with less Lil Jon and Usher. For the sake of the process, I agreed to approach the experiment seriously, partly to glean what the process was like, but also because I just left my 20s and it’s time to give off an impression more “savant” than “idiot.” I am an open book, a space cadet willing to try anything that was recommend to me, no matter how potentially embarrassing it would have been to Chris Gayomali, 1.0.”
Forbes
“Over this past year I have been getting more and more social media related questions from entrepreneurs. What should my Twitter handle be? Should I have a personal Facebook page and a Facebook business page? The discussions run the gamut, but always seem to come back to one key question: When it comes to social media, do I focus on my business or my personal brand?”
 
Harvard Business Review
“People reinvent themselves all the time—to take on a new challenge, shift into more-meaningful work, or rebut perceptions that have hindered their career progress. Sometimes the changes are major (a financial services manager moves into retail, a venture capitalist becomes a life coach). Sometimes the rebranding is subtle, as for an executive who wants to advance but needs to overcome the knock that he’s “not good with numbers.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Work has changed forever. Is your brand ready?

Posted on by
Reply

Brand Audits Update x Christine Moody

Work image_Fast Company

Fast Company
Forget everything you’ve always know about work. The rules have changed.

Work is increasingly both everywhere and nowhere—more deeply embedded in our lives than ever before, but disappearing as a discrete activity.The old rules of work applied to an economy of factories and offices, a world of “standard,” stable employment with large employers, over careers with more or less predictable trajectories. The new rules belong to another universe—flexible, precarious, and entrepreneurial, less and less tied to specific times, places, and employers.

Fast Company talked to three futurists to find out what the hot jobs of 2025 could be, and their answers may surprise you.
Forbes
If you want to ride a crest of increasing employment over the next 10 years, get into health care, personal care, social assistance, or construction. That’s the advice you can glean from a report issued by the US Bureau of Labor Statistics. Here are the 10 jobs with the brightest future. 

Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Becoming ‘Customer-Centric’ is a non-negotiable imperative

Posted on by
Reply
Brand Audits Update x Christine Moody
Lego_CustomerCentric
Entrepreneur
What I call “customer centricity” begins with creating a business culture where the customer is at the center of everything you do. In today’s highly competitive marketplace, it doesn’t matter how great your products are or how exceptional your financial prowess. As Don Peppers and Martha Rogers wrote in Return on Customer, “Without customers, you don’t have a business. You have a hobby.”

TalkDesk
Top 10 Customer-Centric Companies of 2014
The results are in! Several companies have compiled their list of the top customer service oriented companies of 2014. As a customer-centric company, we decided that this information is key and wanted to take these lists a step further. So we integrated data from lists and articles compiled by Forbes, Temkin, USA Today, Entrepreneur, Zogby Analytics, Bloomberg BusinessWeek and J.D. Power & Associates to provide you with the top customer-centric companies of 2014 as well as their secrets for success.

Amazon
With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon.com and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music and games; digital downloads; electronics & computers; home and garden; toys; kids and baby; grocery; apparel; shoes and jewelry; health and beauty; sports and outdoor; and tools, auto and industrial.

Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Getting organised thanks to kikki.K

Posted on by
Reply

Brand Audits: Update x Christine Moody

kikki.K_Hello-Yellow

kikki.K
An Australian retail success: kikki.K
kikki.K embraces the Swedish design principles of form and function to create seasonal collections of delicious stationery, gorgeous gifts, and organisation solutions. kikki.K was founded by Swedish born Kristina Karlsson in Melbourne, Australia in 2001. Since its inception kikki.K has quickly earned a reputation for its Scandinavian designed stationery and gifts.

Daily Worth

How 5 successful women spend their weekends
Weekends are sacred, especially if your workweek often includes late nights. And they’re not to be taken for granted. But the difference between what you hope to get done (quality family time, everything on your to-do list, getting some blessed shut-eye) and what you actually get done (binge-watching the shows on your DVR) can be a tricky affair.
Forbes
Could you use your weekend to be more productive, not by cramming it full of work, but in other ways?
Time away from the office is an important aspect of productivity. For a start, that’s when we get to choose for ourselves how we spend our time. Often, however, when it gets to Monday morning we don’t feel refreshed or productive. We feel in need of another weekend before the week has even begun. What should you do at the weekend to help boost your productivity for the following week?

Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Autocamp: Adventure, vintage, and fun all mixed into one great brand experience

Posted on by
Reply

Brand Audits: Update x Christine Moody

autocamp-suites

Autocamp
Inspired by the wanderlust and adventure of the great American road trip, Autocamp is an unparalleled boutique Airstream hotel experience.

Whether you’re at the beach or in the heart of downtown, our handcrafted Airstream trailers will charm you with their reverence for the past and luxurious amenities.

McKinsey & Company Acquires Lunar, One Of Silicon Valley’s Oldest Design Firms
The award-winning design consultancy is the latest independent agency to jump into the corporate maw.

The 10 Trends for 2015 forms the trend briefing by Trendwatching. These trends represent the 10 prime innovation opportunities to run with—and profit from—in 2015! Worth a read!

Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

Brand Audits: Afternoon Update

Posted on by
Reply
FEB15_03_89006313
Harvard Business Review
How do you measure love? Beyond the supermarket magazine or social media “quiz” that we’ve probably all taken, you really can’t. It’s a feeling. You just know.
Stanford University—d.School
Executives can be d.school students too
We believe everyone is a student of innovation, and our open-enrollment programs are open to applicants from startups, Fortune 500 companies, non-profits and the public sector. In our workshops, executives engage in hands-on, real-world projects to learn the d.school’s human-centered, prototype-driven approach to innovation.
Monocle
Despite heavy sanctions, a small faction of Iranians retain big purchasing power. Investors are keeping a close watch on this untapped market, looking to cash in on Tehran’s burgeoning retail scene.

Brand Audits: Morning Update

Posted on by
Reply
carey-mulligan-may-vogue-cover3
Luxury Daily
Department store chain Nordstrom is raising awareness for its workout-themed temporary shop with display advertisements on Vogue magazine’s mobile-optimized site.
Entrepreneur
A whiff of something sweet hangs in the air at Via della Scala in Florence, Italy. It could be the cabbage rose, a flower that grows on the hills of Tuscany; orange blossoms from the trees of Sicily; or perhaps it is the heady smell of success for a company that traces its roots back several centuries.
Design Council
Dick Elsy, CEO at the High Value Manufacturing Catapult, argues that design is the driving force of the entire manufacturing process from conception to end-of-life processing.