Becoming ‘Customer-Centric’ is a non-negotiable imperative

Brand Audits Update x Christine Moody
Lego_CustomerCentric
Entrepreneur
What I call “customer centricity” begins with creating a business culture where the customer is at the center of everything you do. In today’s highly competitive marketplace, it doesn’t matter how great your products are or how exceptional your financial prowess. As Don Peppers and Martha Rogers wrote in Return on Customer, “Without customers, you don’t have a business. You have a hobby.”

TalkDesk
Top 10 Customer-Centric Companies of 2014
The results are in! Several companies have compiled their list of the top customer service oriented companies of 2014. As a customer-centric company, we decided that this information is key and wanted to take these lists a step further. So we integrated data from lists and articles compiled by Forbes, Temkin, USA Today, Entrepreneur, Zogby Analytics, Bloomberg BusinessWeek and J.D. Power & Associates to provide you with the top customer-centric companies of 2014 as well as their secrets for success.

Amazon
With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon.com and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music and games; digital downloads; electronics & computers; home and garden; toys; kids and baby; grocery; apparel; shoes and jewelry; health and beauty; sports and outdoor; and tools, auto and industrial.

Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

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