Everyone makes a mistake or two—even famous people!

Brand Audits Update x Christine Moody

New York ‘The Cut’
“FIT’s graduation today featured a keynote speaker who is synonymous with “eyebrows on fleek”: Brooke Shields. The model turned actress and author delivered a warm, funny, inspiring speech that touched on the importance of making mistakes (whether it was an ’80s blow-dryer endorsement that didn’t exactly fly off the shelves, or dating George Michael) to the creative lessons she learned from working with Richard Avedon. And she was frank with the students about the trade-offs of being an artist, saying, “If you want guaranteed money, go work on Wall Street.” Read her inspiring speech, including her mnemonic for success.
“Paul Schoemaker is a rigorous thinker who is not afraid to buck conventional wisdom. His book, Brilliant Mistakes, is living proof that he has no fear when it comes to confronting one of the most basic tenets of big business—failure is a career killer.”
Business Insider
“Rejection can feel devastating, but you shouldn’t let it crush you. Some of the world’s most successful people have failed—sometimes more than once.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

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