Brand Audits Update x Christine Moody*
The Business of Fashion
“At the luxury level, personal shopping services make customers spend significantly more. How do these services work? And can they work on the high street?”
“In 2014 very few modern families can rely on a stereotypical 1920s housewife to keep the home fires burning. Yet the domestic workload hasn’t shrunk. Whilst ideally the workload is shared, the reality is for many working women.”
“Anyone who grew up with the notion that we’d all have jet packs and robot housekeepers by 2015 knows that predicting the future is a risky business. But as technology continues to develop and various trends, demographic shifts, and other factors create change, we are able to get a better handle on how our careers will change in the future. To get a better insight, we asked the experts what work will look in 2025.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.