Women doing it for themselves

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Brand Audits Update x Christine Moody*
 
BloombergBusiness
“Hollywood hasn’t released a notable female-led film set on Wall Street for 27 years. Not since Mike Nichols’s 1988 comedy Working Girl—starring Melanie Griffith as a plucky wannabe banker with “a mind for business and a bod for sin”—has a major film focused on a woman navigating the combative, competitive, and outright cutthroat offices at the center of the business world.
 
Entrepreneur
In fields as varied as robotics, finance, biomedical engineering and education, these innovators have taken a decidedly humanistic approach to effecting positive change. It’s a benevolent form of leadership that is driving real results while setting the stage for the next generation of socially conscious entrepreneurs. Keep an eye out for these women and their pioneering work—we have no doubt you’ll be seeing more of them.”
 
Forbes
“Countless studies of start-up businesses in developed markets come to the same conclusion: more of these enterprises are launched by men than women. That’s a great pity – not just because the statistics are an affront to equality of opportunity, though they are, but also because there’s a growing body of research that suggests women make better entrepreneurs than men.
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

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