Branding just got personal

NYC st

Brand Audits Update x Christine Moody*
Fast Company
“After all, what are reporters these days if not personal brands? I wanted a makeover. Think: Hitch, but in pixels, and probably with less Lil Jon and Usher. For the sake of the process, I agreed to approach the experiment seriously, partly to glean what the process was like, but also because I just left my 20s and it’s time to give off an impression more “savant” than “idiot.” I am an open book, a space cadet willing to try anything that was recommend to me, no matter how potentially embarrassing it would have been to Chris Gayomali, 1.0.
“Over this past year I have been getting more and more social media related questions from entrepreneurs. What should my Twitter handle be? Should I have a personal Facebook page and a Facebook business page? The discussions run the gamut, but always seem to come back to one key question: When it comes to social media, do I focus on my business or my personal brand?
Harvard Business Review
“People reinvent themselves all the time—to take on a new challenge, shift into more-meaningful work, or rebut perceptions that have hindered their career progress. Sometimes the changes are major (a financial services manager moves into retail, a venture capitalist becomes a life coach). Sometimes the rebranding is subtle, as for an executive who wants to advance but needs to overcome the knock that he’s “not good with numbers.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

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