Brand + Business x Christine Moody*
So, it’s 2016. A chance to renew and refocus. To reflect. To give thanks for what’s gone and what’s to come. To stop putting excuses in the way of your dreams because life’s like that. You’ve got to make your own magic. Emma Isaacs
This is a quote from Emma Isaacs, in the latest edition of Latte magazine. Emma is the Founder and Global CEO of Business Chicks. Her words struck a cord with me, particularly the last line, “You’ve got to make your own magic.”
To be a successful entrepreneur, there’s no doubt you need to be innovative. However, you also need to translate your innovative ideas into reality. Combining the two, well that’s making your own ‘magic’.
You have to do more than feel magic. You alone are responsible for making the magic. You can’t wait for the perfect time, you just do it. You make it a priority and spend time on it every single day. You stay focused. You create a purpose around your idea and a ‘why’ and make it happen.
It is a mindset. You have a business idea—whether it’s a new product or service or even improving a simple online form—and you set about changing it and making it better.
I’ve had several “you’ve got to make your own magic” times in my life; times when I’ve had to make a conscious choice to trust my instincts, harness my idea and turn into a business.
One was creating my company, The Wrap Dress. The concept for this business grew from need. I had a hectic international travel schedule and I often went straight to a meeting from the airport. I needed an outfit that looked great with sneakers on the flight and professional with heels at the other end of the trip. But couldn’t find what I needed.
So I made my first Wrap Dress. It was a versatile staple that I could dress up or down for any occasion. It allowed me to get out the door faster, and still look and feel as fresh and crisp from morning ‘til night. I chose an Italian stretch fabric that I later discovered was used in swimwear. As it turned out, the material perfectly suited the everyday/everywhere/everybody style of garment.
I loved my dress and so did my friends. First one friend wanted one. Then another. Then friends of friends. Then people I’d never met.
I launched the Wrap Dress online in 2014—quietly as a prototype with only one garment.
It was daunting and a risk because I don’t have a fashion, pattern making or professional sewing background. Instead I asked lots of questions and found skilled people to work with. I didn’t wait for the ‘right time’, I got stuck in and made my own magic!
How are you going to make your own magic?
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation. Her particular interest is personal brand audits to assist executives realise their full potential.
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Photo credit: Matt Palmer