Brand Audits: Morning Update

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Luxury Daily
Department store chain Nordstrom is raising awareness for its workout-themed temporary shop with display advertisements on Vogue magazine’s mobile-optimized site.
Entrepreneur
A whiff of something sweet hangs in the air at Via della Scala in Florence, Italy. It could be the cabbage rose, a flower that grows on the hills of Tuscany; orange blossoms from the trees of Sicily; or perhaps it is the heady smell of success for a company that traces its roots back several centuries.
Design Council
Dick Elsy, CEO at the High Value Manufacturing Catapult, argues that design is the driving force of the entire manufacturing process from conception to end-of-life processing.

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