Brand Audits’ Afternoon Update

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How Startups Are Rethinking Delivery (Again)
New companies are eliminating the middle man. Startup founder Gagan Biyani says he gained 20 lb. eating greasy takeout four years ago. The 27-year-old entrepreneur didn’t have the time or energy to prepare healthy meals while running his first company. “I’d frequently just eat what was readily available,” he says. “The food system today has forced people to choose between quality and convenience.”
Entrepreneur
IKEA is opening a Pop-Up Cafe that serves breakfast in bed
Swedish furniture company IKEA is opening a pop-up café in London that serves diners breakfast in bed from May 18 to 20, reports The Wall Street JournalCustomers can book a single or double IKEA bed for a 45-minute period from 7 a.m. until noon and order a traditional Swedish breakfast. From noon until 3 p.m., you can still book the beds, but only for naps. Sleep specialists will be available throughout the day. Breakfast in bed isn’t just for homebodies anymore.
Food52
I don’t cook—but I do eat—and I just love this site. The photography, the styling, the layout, and the language all come together to make this a pleasure to look at and to read. About Food52: “A few years ago, we set out to bring cooks together from all over to exchange recipes and ideas and to support each other in the kitchen. We wanted to create a buzzing place for others who do what we do all day long: talk about food! Together we create cookbooks, take on food projects, help others with our real-time food Q&A—the Food52 Hotline—and support local food producers. Since we started Food52 (we cook 52 weeks a year, get it?), millions of cooks and eaters have found their way to the site.”

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