How Startups Are Rethinking Delivery (Again)
New companies are eliminating the middle man. Startup founder Gagan Biyani says he gained 20 lb. eating greasy takeout four years ago. The 27-year-old entrepreneur didn’t have the time or energy to prepare healthy meals while running his first company. “I’d frequently just eat what was readily available,” he says. “The food system today has forced people to choose between quality and convenience.”
Swedish furniture company IKEA is opening a pop-up café in London that serves diners breakfast in bed from May 18 to 20, reports The Wall Street Journal. Customers can book a single or double IKEA bed for a 45-minute period from 7 a.m. until noon and order a traditional Swedish breakfast. From noon until 3 p.m., you can still book the beds, but only for naps. Sleep specialists will be available throughout the day. Breakfast in bed isn’t just for homebodies anymore.