Fine craftsmanship is essential in the luxury industry

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Brands are coming together for London Craft Week to remind consumers of the importance of fine craftsmanship and its essential role in the luxury industry.

London Craft Week is a new event that will take place from May 6-10, highlighting all elements of craft and bringing together skilled craftsmen and brands from around the world. Fine craftsmanship is an important element of luxury, and brands can help form closer connections and justify expensive prices by reminding consumers of the extensive work that goes into creating products.

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