Fine craftsmanship is essential in the luxury industry

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Brands are coming together for London Craft Week to remind consumers of the importance of fine craftsmanship and its essential role in the luxury industry.

London Craft Week is a new event that will take place from May 6-10, highlighting all elements of craft and bringing together skilled craftsmen and brands from around the world. Fine craftsmanship is an important element of luxury, and brands can help form closer connections and justify expensive prices by reminding consumers of the extensive work that goes into creating products.

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Even when you’re a leader in your category, you must constantly change and update

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Home-sharing service Airbnb is famously passionate about design. But until now they did not have a tablet app. The cofounders Brian Chesky and Joe Gebbia, did not want to rush into it.

“We do things when we believe they have the right to exist and we know we’re going to build something incredible,” says design head Alex Schleifer, who recently gave me a sneak peek of the new app. “We’ve been looking at tablets for a long time.”

Despite having lacked their own apps until now, he says, “the tablet feels very Airbnb, because it’s something you can pass around and share—’what do you think of this?'”

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Often innovation and new ideas come from your own ‘pain points’

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David Chang, Momofuku founder, was sick of sub-par takeout, so he set about creating ‘Maples’ to deliver restaurant-quality food to your home or office. Since its 28 April launch, it has been in the testing phase of development. The complication comes from the fact that unlike other apps and food delivery services, Maples controls the entire process—from order to delivery. So David and his team have had to create food that can withstand the Manhattan bike commute and still arrive in one piece. The brand identity is an important touch point as the carry bags will be visible across the city. This will be one to watch.

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