Even when you’re a leader in your category, you must constantly change and update

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Home-sharing service Airbnb is famously passionate about design. But until now they did not have a tablet app. The cofounders Brian Chesky and Joe Gebbia, did not want to rush into it.

“We do things when we believe they have the right to exist and we know we’re going to build something incredible,” says design head Alex Schleifer, who recently gave me a sneak peek of the new app. “We’ve been looking at tablets for a long time.”

Despite having lacked their own apps until now, he says, “the tablet feels very Airbnb, because it’s something you can pass around and share—’what do you think of this?'”

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