Brand Audits: Update x Christine Moody

Autocamp
Inspired by the wanderlust and adventure of the great American road trip, Autocamp is an unparalleled boutique Airstream hotel experience.

Whether you’re at the beach or in the heart of downtown, our handcrafted Airstream trailers will charm you with their reverence for the past and luxurious amenities.

McKinsey & Company Acquires Lunar, One Of Silicon Valley’s Oldest Design Firms
The award-winning design consultancy is the latest independent agency to jump into the corporate maw.

Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.

The Business of Fashion (BOF)

Inc.com

Fashion designer Cynthia Rowley describes how designers have a multitude of tools to get work onto the world stage.
Cynthia Rowley: How Social Media and E-Commerce are making Fashion more fun

Entrepreneur.com

Luxury Daily
From Jimmy Choo’s bull terrier campaign star; London Craft Week; Net-A-Porter’s increasing mobile efforts; to Rolls-Royce introducing its latest bespoke offering; and finally, Swarovski focus on elevating the customer experience across all channels.

Top brand moments from last week.

Fast Company
Favourite list of the year when Fast Company names the 100 Most Creative People in Business. From those inspiring leaders in technology, design, media, music, energy, marketing, science, sports, and more.

The 100 Most Creative People in Business.

Forbes
In first place among the big carriers is Delta Air Lines. Over the past three years, 81.89 percent of its summer flights arrived on time. It’s the only major airline with an arrival record above 80 percent.

The Best and Worst Big Airlines for 2015 Summer Travel.

Jill Bernstein, editorial director, and Erin Schulte, senior editor from Fast Company announced 2015’s 100 Most Creative People in Business:

“Now in its seventh year, the list highlights the people whose bold and bright ideas are shaping industries all across the business landscape.

“Start with our cover story on actress, producer, and advocate Amy Poehler, and dig deeper to learn about the Arizona professor who helped develop a possible cure for Ebola, or the nipple tattoo artist who helps breast cancer survivors feel whole again. On our site, you’ll find online-only features like photo essays and Bonus Round Q&As that will help you weave creativity into your own work.

Read more here.

Business of Fashion (BOF) reports that:

“In October 2014, just 4.6 percent of Fortune 500 companies had female CEOs, while only 19 percent of board members at these companies were women.

In fashion, more women rise to leadership positions — but not by much. Across 50 major fashion brands studied by BoF, only seven (or 14 percent) are run by women, and about 25 percent of board members of publicly-traded fashion and luxury companies are women. In a sector in which 85 percent of the customer base is composed of women, this seems disproportionately low.”

But LVMH is doing something about these statistics. Read more here.

A significate stage of the World Trade Center transportation hub designed by architect Santiago Calatrava opens today. This is a significant as the platform is the third part of the Port Authority’s WTC hub that sprawls beneath the 16-acre site where the Twin Towers once stood.

Read more here.

Every business needs to understand the importance of consistency across every channel including every customer touch points—off-line and on-line. Billabong is in the process of rebuilding and transforming the iconic surf brand by using digital technology.

Read more here.