The customer experience starts and ends with the car park experience!

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Indooroopilly Shopping Centre car parking disaster is in the news again. On the weekend it took two hours for some customers to exit the car park. Developers and centre management forget that the customer experience starts and ends with the car park experience—it is not all about the stores. More signs and more security staff may help in the short-term, but this problem needs long-term strategies—strategies that consider and include the customer’s perspective. Observing, following, and plotting customer’s journeys throughout the centre is the only way to achieve long-term solutions.

Cover—a restaurant paying app inspired by Uber

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Waiting for the restaurant tab, was the motivation for Andrew Cove to establish ‘Cover’. Cover is an app that lets you pay your tab automatically with a credit card as you leave a restaurant. Over 300 restaurants have signed up for the service, and Cover has raised $7 million in funding. Another example where ‘customer pain points’ from one sector can inspire innovation in other unrelated sectors.

Read more here.