Indooroopilly Shopping Centre car parking disaster is in the news again. On the weekend it took two hours for some customers to exit the car park. Developers and centre management forget that the customer experience starts and ends with the car park experience—it is not all about the stores. More signs and more security staff may help in the short-term, but this problem needs long-term strategies—strategies that consider and include the customer’s perspective. Observing, following, and plotting customer’s journeys throughout the centre is the only way to achieve long-term solutions.
Author Archives: brandaudits
How to design a killer website—by Google Ventures’ Michael Margolis
To build the best consumer website, go shopping, says GV’s Michael Margolis. “If you understand your customers shopping journey, you can design your product with the right messages in the right place.”
Cover—a restaurant paying app inspired by Uber
Waiting for the restaurant tab, was the motivation for Andrew Cove to establish ‘Cover’. Cover is an app that lets you pay your tab automatically with a credit card as you leave a restaurant. Over 300 restaurants have signed up for the service, and Cover has raised $7 million in funding. Another example where ‘customer pain points’ from one sector can inspire innovation in other unrelated sectors.
Now your bike seat is a fashion item!
Italian manufacturer Selle Royal enlists designers and illustrators for limited-edition bicycle seats. These are beautiful enough to hang in an art gallery!
Selle Royal website.
Great advice from successful luxury brands…
Hermes, Gucci, Dior et al understand that every brand needs to evolve and adapt with the times. And rather than leave their heritage behind, they are embracing it and using it to inspire the brand’s future.
If an 80-year-old company can innovate, why can’t yours?
Here are 6 reasons why women are better entrepreneurs than men
There are so many women entrepreneurs creating and innovating their way to successful businesses. This article explains why they are better equipped then men.
Sometimes you have to break the rules!
This is article is about how Kathrine Switzer’s history-making move in 1967 led to a career advocating for women in sports.
Now we’re talking…A ‘listening table’.
Playing Big!
Why is it that “women with tremendous talent, ideas, and aspirations often didn’t see their own brilliance?” Tara Mohr searched for the answer and has developed the tools to help women take big steps forward in their lives and careers. Great read for women at any level or any stage.