Brand Audits Update x Christine Moody
Work is increasingly both everywhere and nowhere—more deeply embedded in our lives than ever before, but disappearing as a discrete activity.The old rules of work applied to an economy of factories and offices, a world of “standard,” stable employment with large employers, over careers with more or less predictable trajectories. The new rules belong to another universe—flexible, precarious, and entrepreneurial, less and less tied to specific times, places, and employers.
Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.