Brand + Business x Christine Moody*
I am often part of ABC Brisbane’s ‘Hidden Persuaders’ segment (part of Stephen Austin’s ‘Mornings‘ program) and I get to talk all things ‘brands’ as well as discuss the trends in one of my favourite cities, New York City! This week on ‘Hidden Persuaders’ we talked retail brands and I mentioned NYC for the food trends.
I am inspired by NYC not because I think Australia—and particularly Brisbane!—is not a great place, I believe that we need to get out of the country (literally or in our dreams via the pages of publications!) to see what is new that we can adapt and bring back and make it ours or to see how our products or services would perform on a global stage.
I constantly keep across the trends via blogs and social media including NYC, New York Post, and of course, The New York Times as well museum, galleries, and restaurant websites. As well as this I read the American versions of a range of diverse publications—from VOGUE (Hello Anna!) to Dwell.
I invest the time in doing this because it allows me to explore, dream, and be inspired by what is happening on the global stage. I lose myself in the pages of the new, the daring, and sometimes outright weird photographs.
*Christine Moody is one of Australia’s leading, multi-award winning brand strategists, and the founder of brand management consultancy, Brand Audits and a diverse range of other brands including The Wrap Dress, Poppy Cakes, Designer Law School, and Travel Stitch. With more than 35 years’ professional experience, Christine has helped a diverse client base of local and international high-profile brands with challenging and diverse range of strategic projects—including Gold Coast City Council, Hilton Hotels, Terry White Chemists, International Cricket Council (UAE), Wrigleys (USA), and Become (USA)—to develop, protect and achieve brand differentiation. She is able to think strategically and beyond the obvious, to deliver outstanding insights to executives at Board, CEO, and Marketing Director level. She is also an author with her first book Designer Law School: Legal lessons for design entrepreneurs published in 2015, and is currently working on her second book, Smashing Plates. Christine has a passion for life-long learning and is currently studying law with a focus on the protection of a brand’s intellectual property.
For more information: firstname.lastname@example.org or +61 419 888 468.
(Photo: Yankees Stadium NYC x Christine Moody)