Brand + Business x Christine Moody*

This week I launched my first book (second if you count my Thesis!) and it was an amazing feeling. I must say interviewing lawyers, writing, preparing content, and working with my editor, designer, and printer was such a great experience—and a fun one.

What started as a ‘side project’ when finishing my Thesis (or distraction from writing the academic stuff!) turned into a ‘real life’ book! The best part of the journey was the launch event as I was able to look around at my family, friends, and colleagues and take it all in and be in the moment. It also gave me the opportunity to celebrate such an amazing milestone.

One thing that I suggest to anyone who wants to do something—anything—just do it, just start it, and do a little bit every day. And most importantly, enjoy it! That’s how I finished my Thesis (after six years) and my book, and anything else I turn my hand to (ballet, embroidery, surfing, law school)…Just do it! 

Here is cover blurb about the book:
Designer Law School: Legal lessons for design entrepreneurs

Christine Moody is one of Australia’s leading brand strategists. She is the founder of brand management consultancy, Brand Audits, and several successful start-up companies. Designer Law School is her latest venture. 

This book is a cautionary tale for all designers, entrepreneurs, managers, and educators. With the wit and wisdom born of long experience (and some pretty hard knocks along the way), Christine encourages her fellow designers (and all designers, creatives, and entrepreneurs, for that matter) to respect and understand the legal issues that affect their daily business. In a series of practical ‘lessons’ full of ‘good-to-know’ tips and topics, the book alerts others to the risks of ‘doing business’ without a keen eye on the possible legal pitfalls along the way. At the same time, Christine engages the reader through her obvious care and concern for their challenges and encases her ‘lessons’ in the motivational framework of her personal struggle for justice and survival. 

*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation. Her particular interest is personal brand audits to assist executives realise their full potential. She is also an author and a law student.

For more information: chris.moody@brandaudits.com.au or +61 419 888 468.

Designer Law School: Legal lessons for design entrepreneurs
(Contact Folio Books: Folio@FolioBooks.com.au)