Brand + Business x Christine Moody*
Last week, I was invited to join the ‘The Hidden Persuaders’ panel, a regular segment on 612 ABC’s Mornings with Steve Austin. This exciting opportunity didn’t happen by chance. Instead, it developed because I saw an opportunity and grabbed it.
A few weeks earlier, I contacted 612 ABC to tell them about the phenomenon of The Gig Economy. I had recently published a blog on this very topic and I believed it warranted continued discussion. (Steve already knew who I was because last year I called into his program to tell him my Obama story—my close encounters with the President during the G20 Brisbane Summit.)
The program producers ended up asking me if I would be interested in being a “brand” spokesperson. It seemed they often needed someone to comment on the topic or an expert for panel discussions. Of course I said yes, which led to being part of The Hidden Persuader’s panel.
There have been many times in my life when I have seen opportunities and grabbed them. Sometimes, it seems easier not to grab an opportunity, but when you do, magic things happen!
A great example is when I wrote to a well-known New York City-based business author to tell her how much I enjoyed her book. We connected and I continued to communicate with her after her second and third books were published. Then, I let her know I was visiting New York and she wanted to catch up. We had pizza and beer on a rooftop terrace and brunch at Sarabeth’s Tribeca. It was fabulous! And it happened because I took the opportunity to reach out and build a global relationship.
Without exception, each and every time I have seen an opportunity and grabbed it with both hands, I have met amazing people and had remarkable experiences.
What opportunities are you going to grab today?
Listen to the panel discussion for The Hidden Persuader’s panel (it starts @ 1:08:10).
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation. Her particular interest is personal brand audits to assist executives realise their full potential.
For more information: firstname.lastname@example.org or +61 419 888 468.
Photo credit: Christine Moody, The High Line, NYC 2015.