Brands + Business x Christine Moody*

There has been so much discussion here in Australia around Uber and its impact on the traditional taxi service. Without getting into the politics of the matter, what does matter is that these game changing organisations disrupt the status quo.

…disruption is great for business—without it things would stay the same.

The entrepreneurs see a gap in the market—often from their own experiences and pain points with other service and product offerings. They develop innovation around what they want and what they believe other like-minded customers will want as well. The rise of Uber is due to the fact that it was developed to make getting to places easier and cheaper as well as the addition of seamless delivery of the service—easy to book, pay, and get to the destination. What I observed in New York was that the traditional taxi service has had to pick up their game—now easier to book and pay, plus the drivers seem friendlier!

So I believe disruption is great for business—without it things would stay the same.

*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation. Her particular interest is personal brand audits to assist executives realise their full potential.

For more information: chris.moody@brandaudits.com.au or +61 419 888 468.