Brand + Business x Christine Moody*

I wrote a few days ago titled, ‘The power of finishing the last 10 percent’, and have since found many articles on how to complete that big work project that takes you to the next level—professionally or personally. Finishing something gives you the confidence and motivation to go to a whole new different—and exciting—level!

An article by Faisal Hoque in Fast Company, ‘Taming the last 10%: Lessons for finishing meaningful work‘, outlines the importance of completing a project because as hard as it is, this is where the ‘magic’ happens.

…whatever little successes I have had, it has been about putting most of my energies toward the last 10 percent.

Whether it is a book, or a simple two-page report, everything depends on your last 10 percent.

Do you agree? Have you got a story?

*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation. Her particular interest is personal brand audits to assist executives realise their full potential.

For more information: chris.moody@brandaudits.com.au or +61 419 888 468.