Brand + Business + Women x Christine Moody*
In this Fast Company article, Susan Adams explains why more companies don’t have women on their corporate boards. She says: “It’s 2015 and we still don’t have the answer”.
So which “personality” best describes your company’s board? Regardless of where your company lands, immediate steps can and should be taken to make a change.
Smart planning to choose new directors will go a long way to ensuring that over time your board becomes more diverse to better reflect and serve your audiences and better lead your organisation.
Adams says: “The time for change is now. It’s time for leaders to get on board with diversity”.
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.
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