Brand + Business x Christine Moody*
Over the last few days I have been reading blogs etc featuring entrepreneur’s advice on the theme: “Don’t chase the money; let the money come to you”. Another such article appeared in a ForbesWoman
article this morning. In Amy Guttman’s interview with Julie Meyer, Chairman & CEO, Ariadne Capital—named by the Wall Street Journal one of Europe’s 30 most influential women—Meyer outlines why she has made those words her mantra. “It’s the advice she frequently advises startups seeking funding from Ariadne Capital’s Entrepreneurs Fund, which Meyer founded in 2000″.
Don’t chase the money; let the money come to you.
But how does this work in practical terms; when food, clothing, and shelter is a necessity (not to mention the other stuff we need)? Meyers says: “…do what you are passionate about and the money will come. Capital follows ideas. When I went to Paris at 21 years old, I was obsessed with finding a job and making money. A friend told me, ‘STOP TALKING ABOUT MONEY! If you’re good, the money will find you.’ At the time, I thought it was a stupid thing. But the past 25 years of my life demonstrates that the less I chase the money the more it finds me. Read full article here.
What do you think? Have you had this experience?
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.
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