Brand Audits Update x Christine Moody*
I have been conducting corporate brand audits for over 30 years and more recently concentrating on personal brand audits. Audits are conducted for those in mid- to late-careers especially women looking for Non-Executive Directorship roles. Conducting personal brand audits is fascinating as I work with clients to peel away the ‘standardised’ content of their resumes to enable me to reveal the ‘gems’ of information to reveal a personality that makes each client unique. These gems are used to highlight the client’s point of difference and to ensure they are remembered and stand out.
These gems are used to highlight the client’s point of difference and to ensure they are remembered and stand out.
It also inspires and informs every element of the brand identity toolkit—from resume to business card. By creating a suite of customised tools for their toolkit—brand story, business cards, photographs, resume layouts, and graphic elements—to create a unique and personal resume. Each element is just as important as each other—the content, the layout, the photography etc. A customised toolkit for your personal brand doesn’t guarantee you the job/promotion/board role—that’s your job!—but they do help you stand out and be remembered.
Here are some useful resources on ensuring that your resume (digital or paper versions) makes it through…
“Time moves in a different dimension when you’re job hunting. Managers say they will make a decision “soon,” and you don’t hear from them for three weeks. Recruiters say they’ll get back to you “tomorrow,” and they never, ever contact you again. It’s a weird and frustrating position to be in. Finding a new job is pretty awful, but there are some things you can do to your résumé to help speed up the process. OK, they won’t get you a job tomorrow, but they will increase your chances of getting one.”
Eight surprising rules that will get you the job x Susan Adams
“At 76 years old, Bill Ellermeyer is an elder statesman of the job search world. He founded an Irvine, Calif. outplacement firm in 1981, which he sold to staffing firm Adecco in 1990, then ran that office as a division of Adecco subsidiary Lee Hecht Harrison until going out on his own as an independent coach in 2004. He specializes in what he calls “career transitions” for people who have lost their jobs at the executive level, mostly from the c-suite or as vice presidents. Some of his clients have been out of work for more than a year when they come to him. He pushes them until they find a new position. After three decades in the career coaching business, he’s come up with eight rules, some counter-intuitive, that he says promise to land his clients a job.”
“While good old paper may seem passé in the digital age, LinkedIn hasn’t completely replaced the old-fashioned résumé.Résumés are the heartbeat of a career search,” says Jacqui Barrett-Poindexter, a career and workplace adviser at Glassdoor. “If done well, your résumé will tell your story and sell you.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.