Brand Audits Update x Christine Moody*
Forbes has many lists and rankings, inlcuding lists of the richest Americans and the rankings of the world’s top companies. Two key lists were published this week—Most powerful women + most successful, self-made women in the U.S. These lists are inspiring especially the self-made women from a variety of industry sectors—fashion to manufacturing to medical. Interesting that 20 out of the 50 women on the list reside in California—must have something to do with the sunshine! Some are not household names which is a nice change from the usual ‘suspects’—Oprah and Sheryl Sandberg, etc.
The Sydney Morning Herald
“Taylor Swift has been named one of the most powerful women in the world after making her first entrance in Forbes’ World’s Most Powerful Women list this year. The 25-year-old was ranked number 64 on the list for 2015, and is also the youngest. Swift is one of the most followed celebrities on Twitter with 58 million followers. Forbes estimates her earnings in 2014 to be $81 million.”
“Forbes has compiled its first ever list of the nation’s top 50 most successful, self-made women as measured by their net worths.The exclusive freshman class includes entrepreneurs, CEOs, entertainers, designers and even an author. Some of the list members are extremely well-known, starting with the likes of Oprah Winfrey and Facebook’s Sheryl Sandberg. Others like Kathy Fields and Katie Rodan, dermatologists who created acne treatment Proactiv and now have another skin care company, aren’t quite household names yet but may be on their way.”
The World’s Most Powerful Women 2015 x Caroline Howard
“The world’s most powerful woman, German Chancellor Angela Merkel, has a lot on her mind these days: Mediterranean migrants, Russian sanctions, homegrown spying scandals, Eurozone stability and the Germanwings crash, to name a few pressing issues. One thing she surely isn’t thinking about—but we are— is that come next year’s U.S. elections, she could lose her title for the first time since 2010 to the one person with a credible and mathematical chance of “leading” the world.”
*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.