Brand Audits Update x Christine Moody*

In today’s dynamic and ever-changing world, brands (and people) need to be resilient. But what does having ‘resilience’ mean and what are the traits of those who seem to bounce back from anything?

Fast Company
Seven habits of highly resilient people x Harvey Deutschendorf
Success is seldom a straight road; it almost always involves many detours and dead ends. It takes tenacity and determination to keep going, but those that do will eventually reach their destination.

Forbes
The vitial link between resilience and your bottom line x Jan Bruce
If you think that stress in the workplace, employee engagement, and any other “soft” issues are secondary to the real focus of your business, think again. And if you think stress management is about breathing and relaxation, and that your wellness/healthcare vendor has it covered, please read this for the sake of your bottom line.

Strategy + Business
How to lead in ambiguous times x Ian Bremmer
A glance at today’s headlines leaves little doubt that we have entered a new era of geopolitical turbulence. Acts of terror and violence, humanitarian crises, and public health emergencies are rarely localised events. Instead, these shocks transcend borders, presenting global challenges. Just as one crisis fades, another rises to take its place. Adding further complexity, today’s enemy (unlike in that previous period of great geopolitical uncertainty, the Cold War) is often unseen or unknown.

*Christine Moody is one of Australia’s leading brand strategists and the founder brand management consultancy, Brand Audits. With more than 30 years’ professional experience, Christine has helped a diverse client base of local and international brands, including Gold Coast City Council, Hilton Hotels, and Wrigleys USA, to develop, protect and achieve brand differentiation.