Hello, I’m Christine Jane Moody, a visual storyteller…

Established organisations carry decades—sometimes generations—of decisions, values, and precedent. When that history is fragmented, inaccessible, or informal, clarity, continuity, and trust are at risk.

I work with organisations to protect, clarify, and carry forward their organisational story, translating complex histories into clear visual narratives that support leadership, culture, and long-term reputation.

Why this work matters 

There is a simple truth at the heart of enduring organisations:

If purpose is to remain clear beyond its founders, it must be recorded, interpreted, and carried forward with care.

This principle underpins everything I do—across brand strategy, design, and visual mapping. My work helps organisations make their purpose, decisions, and evolution visible and usable, not just remembered.

What I do

I am a Brisbane-based designer and artist specialising in hand-drawn visual maps that function as organisational memory and narrative clarity tools.

These maps are not decorative. They are designed to:
> preserve organisational history in a coherent, accessible form
> show how an organisation has evolved through change
> anchor values in real decisions and precedent
> support firm-wide understanding and alignment.

Recent work includes long-established organisations navigating milestones, growth, leadership transitions, and public accountability.

More than artwork 

My maps are built through deep research and careful interpretation. They operate as:
> Visual records of organisational history
> Narrative frameworks that connect past, present, and future
> Enduring brand assets that outlast campaigns and leadership cycles.

Purpose

Whether I am creating a visual strategy map for an organisation or a hand-drawn historical map for a community, the purpose remains consistent:

✨ To make purpose visible, memorable, and durable over time.

When organisational purpose is clear:
> decisions are better aligned
> communication is more consistent
> culture is easier to sustain
> future leaders inherit clarity, not confusion.

The strongest strategies—and the strongest organisations—are anchored in what they stand for and how they came to be.

Background

With formal training in art, design, and law, and decades of experience as a brand strategist, I work comfortably at the intersection of creativity, structure, and governance.

My work resonates with:
> boards and leadership teams
> established organisations
> partnerships and professional firms
> communities responsible for stewarding long histories.

Through CJM × Christine Jane Moody, I continue to develop visual approaches that ensure organisational history is protected, coherent, and useful—not only today, but for generations to come.

Let’s talk 

If you are responsible for stewarding an organisation with a long history, I welcome a confidential conversation about how that story is preserved and carried forward.

👉 Let’s start the conversation