BrandTalk+

ABC Radio Brisbane: The Retail Panel
with Steve Austin, DRIVE

Wednesday 16 December 2021: Listen from 1:16:00
HO! HO! HO!… Only 10 sleeps ’til Christmas
> Retail is still booming…will it ever end?
> How are staff and supply shortages affecting sales?
> With online shopping now closed for guaranteed pre-Xmas delivery, who will be the winners for those last-minute gifts?

Wednesday 24 November 2021: Listen from 1:18:00
From new self-scanning technology at IKEA to the continuing upgrade of Brisbane’s high street retail precincts?
> Has scanning items as you shop become a reality?
> Will the return of international students help with staff shortages in retail?
> What’s the Brisbane City Council initiative that provides investment to upgrade suburban shopping strips?

Previously on The Retail Panel...

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ABC Radio Canberra: The Art of The Sell
with Anna Vidot, DRIVE

Tuesday 07 December 2021: Listen from 1:12:30
The Art of The Sell…Selling Christmas!
> Ho Ho Ho! The final ‘The Art of The Sell’ for 2021
> How do we sell Christmas in Australia in a new and interesting way every year?
> What does Christmas mean to us in a multi-cultural Australia?
> Why is it important for retailers to create innovative campaigns each year?
> Where is Christmas being ‘sold’ to us?

Tuesday 23 November 2021: Listen from 1:10:00
The Art of The Sell…Selling cruises in a post-covid travel world
> Even with our international borders closed to cruise liners, have you noticed the number of advertisements for cruises?
> Will Australians be attracted to cruising again—particularly given the covid history (Ruby Princess)?
> How are cruise companies going to ’sell’ us the idea it’s safe to start cruising again?

Previously on The Art of the Sell...

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Other:

Signature topics:
> Brand differentiation for a competitive marketplace
> Achieving brand differentiation by creating consistent brand touch points
> Legal lessons for creative entrepreneurs.

Additional content: National Retail Association website

Thursday August 05 August 2021: Find recording here
Freelancing Gems Masterclass: Legal lessons for creative entrepreneurs

Friday 23 April 2021: See presentation via Linkedin here
Red Apple Consultancy #SalesAccerlerator: Managing and protecting your valuable assets…Your Trade Marks!

Wednesday 24 March 2021: Read article here
Real Estate Institute of Queensland (REIQ):
The Importance of managing your brand reputation

Various presentations x Brand Audits
AMPEAK Conference
How to differentiate and protect your brand
The brand audit process explained
How to differentiate and protect your retail brand
Tips + Tricks’ to achieve distinctiveness for TM registration